Marketing plans for service businesses: a complete guide. -- 2nd ed. (Record no. 50492)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00877nam a2200229 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 101013s2006 ||||||||||||||||| || u |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 075066746X |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.13 Mac |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McDonald, Malcolm |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing plans for service businesses: a complete guide. -- 2nd ed. |
| Statement of responsibility, etc. | Malcolm McDonald and Adrian Payne |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Oxford |
| Name of publisher, distributor, etc. | Butterworth-Heinemann |
| Date of publication, distribution, etc. | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 401p.: ill. |
| 350 ## - PRICE (NR) (BK AM CF MU VM SE) [OBSOLETE] | |
| Price | 0.00 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING--MANAGEMENT |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Service industries--Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | SERVICE INDUSTRIES--STATISTICS |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING--PLANNING |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING--MANAGEMENT--CASE STUDIES |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Payne, Adrian |
| 995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE] | |
| -- | 0.00 |
| -- | CBU-MAIN LIBRARY (Kitwe) |
| -- | 1 |
| -- | 0.00 |
| -- | 1 |
| -- | AVAILABLE |
| -- | Jan 6, 2011 |
| -- | Main Library Open Access Collection |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CBU-MAIN LIBRARY, KITWE. | CBU-MAIN LIBRARY, KITWE. | 11/30/2022 | 1 | HF 5415.13 Mac | 741862 | 02/09/2024 | 01/27/2024 | 11/30/2022 | MONOGRAPH |