Marketing plans for service businesses: a complete guide. -- 2nd ed. Malcolm McDonald and Adrian Payne

By: McDonald, MalcolmContributor(s): Payne, AdrianPublication details: Oxford Butterworth-Heinemann 2006Edition: 2nd edDescription: xiv, 401p.: illISBN: 075066746XSubject(s): MARKETING--MANAGEMENT | Service industries--Marketing | SERVICE INDUSTRIES--STATISTICS | MARKETING--PLANNING | MARKETING--MANAGEMENT--CASE STUDIESLOC classification: HF 5415.13 Mac
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Item type Home library Call number Materials specified Status Date due Barcode
MONOGRAPH MONOGRAPH CBU-MAIN LIBRARY, KITWE.
HF 5415.13 Mac (Browse shelf(Opens below)) Available 741862

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