MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01832nam a2200325 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150422s2014 ||||||||||||||||| || u |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781452257174 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415.127 Moo |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mooij, Marieke de |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Global marketing and advertising : understanding cultural paradoxes (Fourth edition) |
| Statement of responsibility, etc. |
By Marieke de Mooij |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Fourth edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Los Angeles |
| Name of publisher, distributor, etc. |
SAGE Publications |
| Date of publication, distribution, etc. |
2014 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Los Angeles |
| Name of publisher, distributor, etc. |
SAGE Publications, Inc |
| Date of publication, distribution, etc. |
2014 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xx, 395 pages : illustrations |
| 350 ## - |
|---|
| -- |
75.00 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
CULTURE AND VALUES |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
CULTURE AND ADVERSITING APPEALS |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
GLOBAL MARKETING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
DIMENSIONS OF CULTURE |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
TARGET MARKETING--CROSS-CULTURAL STUDIES |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
ADVERTISING--CROSS-CULTURAL STUDIES |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
CULTURE AND CONSUMER BEHAVIOUR |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
THE PARADOXES IN GLOBAL MARKETING AND COMMUNICTAIONS |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
CONSUMER BEHAVIOR--CROSS CULTURAL STUDIES |
| 995 ## - |
|---|
| -- |
MAIN LIBRARY OPEN ACCESS |
| -- |
52.21 |
| -- |
750223 |
| -- |
CBU-MAIN LIBRARY (Kitwe) |
| -- |
HF 5415.127 Moo |
| -- |
4 |
| -- |
AVAILABLE |
| -- |
Aug 27, 2020 |
| -- |
750223 |
| -- |
Main Library Open Access Collection |
| 995 ## - |
|---|
| -- |
MAIN LIBRARY OPEN ACCESS |
| -- |
745434 |
| -- |
CBU-MAIN LIBRARY (Kitwe) |
| -- |
75.00 |
| -- |
HF 5415.127 Moo |
| -- |
3 |
| -- |
AVAILABLE |
| -- |
May 20, 2015 |
| -- |
745434 |
| -- |
Main Library Open Access Collection |
| 995 ## - |
|---|
| -- |
MAIN LIBRARY OPEN ACCESS |
| -- |
52.21 |
| -- |
750224 |
| -- |
CBU-MAIN LIBRARY (Kitwe) |
| -- |
HF 5415.127 Moo |
| -- |
5 |
| -- |
AVAILABLE |
| -- |
Aug 27, 2020 |
| -- |
750224 |
| -- |
Main Library Open Access Collection |
| 995 ## - |
|---|
| -- |
MAIN LIBRARY OPEN ACCESS |
| -- |
745146 |
| -- |
CBU-MAIN LIBRARY (Kitwe) |
| -- |
75.00 |
| -- |
HF 5415.127 Moo |
| -- |
1 |
| -- |
AVAILABLE |
| -- |
Apr 27, 2015 |
| -- |
745146 |
| -- |
Main Library Open Access Collection |
| 995 ## - |
|---|
| -- |
ANNEX COLLECTION (Main Library) |
| -- |
745147 |
| -- |
CBU-MAIN LIBRARY (Kitwe) |
| -- |
75.00 |
| -- |
HF 5415.127 Moo |
| -- |
2 |
| -- |
AVAILABLE |
| -- |
Apr 27, 2015 |
| -- |
745147 |
| -- |
Annex Low-Usage Collection |
| 999 ## - |
|---|
| -- |
75945 |
| -- |
75945 |