Global marketing and advertising : understanding cultural paradoxes (Fourth edition) By Marieke de Mooij

By: Mooij, Marieke dePublication details: Los Angeles SAGE Publications 2014; Los Angeles SAGE Publications, Inc 2014Edition: Fourth editionDescription: xx, 395 pages : illustrationsISBN: 9781452257174Subject(s): CULTURE AND VALUES | CULTURE AND ADVERSITING APPEALS | GLOBAL MARKETING | DIMENSIONS OF CULTURE | TARGET MARKETING--CROSS-CULTURAL STUDIES | ADVERTISING--CROSS-CULTURAL STUDIES | CULTURE AND CONSUMER BEHAVIOUR | THE PARADOXES IN GLOBAL MARKETING AND COMMUNICTAIONS | CONSUMER BEHAVIOR--CROSS CULTURAL STUDIESLOC classification: HF 5415.127 Moo
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MONOGRAPH MONOGRAPH CBU-MAIN LIBRARY, KITWE.
HF 5415.127 Moo (Browse shelf(Opens below)) 1 Available 750223
MONOGRAPH MONOGRAPH CBU-MAIN LIBRARY, KITWE.
HF 5415.127 Moo (Browse shelf(Opens below)) 2 Available 745434
MONOGRAPH MONOGRAPH CBU-MAIN LIBRARY, KITWE.
HF 5415.127 Moo (Browse shelf(Opens below)) 3 Available 750224
MONOGRAPH MONOGRAPH CBU-MAIN LIBRARY, KITWE.
HF 5415.127 Moo (Browse shelf(Opens below)) 4 Available 745146
MONOGRAPH MONOGRAPH CBU-MAIN LIBRARY, KITWE.
HF 5415.127 Moo (Browse shelf(Opens below)) 5 Available 745147

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