The big lie : ... or interpreting your global customer's inner life for profit (Record no. 84631)

MARC details
000 -LEADER
fixed length control field 00987nam a2200205 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211028s2014 ||||||||||||||||| || u
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781452578903
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.32 Jou
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Murphy, James
245 14 - TITLE STATEMENT
Title The big lie : ... or interpreting your global customer's inner life for profit
Statement of responsibility, etc. By Christophe Jouan; Meabh Quoirin; James Murphy
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Bloomington IN
Name of publisher, distributor, etc. Balboa Press
Date of publication, distribution, etc. 2014
300 ## - PHYSICAL DESCRIPTION
Extent xxiii, 212 pages : illustrations
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element CONSUMERS--INFORMATION SERVICES
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element CONSUMER BEHAVIOUR--FORECASTING
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING--FORECASTING
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Jouan, Christophe
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Quoirin, Meabh
995 ## -
-- MAIN LIBRARY OPEN ACCESS
-- 751305
-- CBU-MAIN LIBRARY (Kitwe)
-- 20.61
-- HF 5415.32 Jou
-- 1
-- AVAILABLE
-- Oct 28, 2021
-- 751305
-- Main Library Open Access Collection
995 ## -
-- MAIN LIBRARY OPEN ACCESS
-- 751306
-- CBU-MAIN LIBRARY (Kitwe)
-- 20.61
-- HF 5415.32 Jou
-- 2
-- AVAILABLE
-- Oct 28, 2021
-- 751306
-- Main Library Open Access Collection
999 ## -
-- 84631
-- 84631

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