The big lie : ... or interpreting your global customer's inner life for profit By Christophe Jouan; Meabh Quoirin; James Murphy
Publication details: Bloomington IN Balboa Press 2014Description: xxiii, 212 pages : illustrationsISBN: 9781452578903Subject(s): CONSUMERS--INFORMATION SERVICES | CONSUMER BEHAVIOUR--FORECASTING | MARKETING--FORECASTINGLOC classification: HF 5415.32 JouNo physical items for this record

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