European marketing: readings and cases Chris Halliburton; Reinhard, Hunerberg
Publication details: Workingham, England: Addison-Wesley 1993Description: xxi, 489p.: illISBN: 020163189XSubject(s): MARKETING--EUROPE--CASE STUDIES | MARKETING--MANAGEMENT--CASE STUDIES | MARKETING--EUROPELOC classification: HF 5415.12 Hal| Item type | Home library | Call number | Materials specified | Status | Date due | Barcode |
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CBU-MAIN LIBRARY, KITWE. | HF 5415.12 Hal (Browse shelf(Opens below)) | Available | 741205 |
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| HF 5415.12 Eur European casebook on principles of marketing | HF 5415.12.E8 Lam Market-driven management: strategic and operational marketing. -- 2nd ed. | HF 5415.12.E8 Lam Market-driven management: strategic and operational marketing. -- 2nd ed. | HF 5415.12 Hal European marketing: readings and cases | HF 5415.12.J3 Mor Cracking the Japanese market | HF 5415.12 Mar Marketing management and strategy: an African casebook | HF 5415.12.N5 Now Modern marketing for Nigeria |
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