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From brand vision to brand evaluation: the strategic process of growing and strengthening brands. -- 2nd ed. Leslie de Chernatony

By: De Chernatony, LesliePublication details: Oxford: Elsevier Butterworth Heinemann 2006Edition: 2nd edDescription: xviii, 318p.: illISBN: 9780750667494Subject(s): PRODUCT MANAGEMENT | BUSINESSLOC classification: HF 5415.15 Dec

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Item type	Home library	Call number	Materials specified	Status	Date due	Barcode
MONOGRAPH	CBU-MAIN LIBRARY, KITWE.	HF 5415.15 Dec (Browse shelf(Opens below))		Available		741086

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