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Market-led strategic change: transforming the process of going to market. (3rd ed.)

By: Piercy, NigelPublication details: Oxford Butterwoth-Heinemann 2002Edition: 3rd edDescription: xvi, 762p. : illISBN: 075065225XSubject(s): MARKETING--MANAGEMENT--CASE STUDIES | MARKETING - MANAGEMENTLOC classification: HF 5415 Pie

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Item type	Home library	Call number	Materials specified	Status	Date due	Barcode
MONOGRAPH	CBU-MAIN LIBRARY, KITWE.	HF 5415 Pie (Browse shelf(Opens below))		Available		38496

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