Marketing

By: Ferrell, O. CContributor(s): Pride, William M | Robicheaux, Robert APublication details: Boston Houghton Mifflin 1980Edition: 2nd. edDescription: xii, 399p. : illISBN: 0395285003Other title: contemporary dimensionsSubject(s): MARKETING--CONGRESSES | MARKETING--MANAGEMENT--CASE STUDIESLOC classification: HF 5415 Rob
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