Marketing research : a computer assisted approach /

By: Schellinck, Douglas Anton, 1949-Contributor(s): Maddox, R. N. (Raymond Neil), 1938-Series: The Dryden Press series in marketingPublication details: New York : Dryden Press 1987Description: xii, 224p. : illISBN: 0030109248Subject(s): MARKETING RESEARCH--DATA PROCESSING | MARKETING RESEARCH--STATISTICAL METHODS--DATA PROCESSING | MARKETING--MANAGEMENT--CASE STUDIESLOC classification: HF 5415.2 Sch
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