Marketing research: methodological foundations. -- 9th ed. Gilbert A. Churchill, Dawn Iacobucci

By: Churchill, Gilbert AContributor(s): Iacobucci, DawnPublication details: Mason, Ohio: South Western 2005Edition: 9th edDescription: xxii, 697p.: illISBN: 9780324225099Subject(s): MARKETING--MANAGEMENT--CASE STUDIES | MARKETING RESEARCHLOC classification: HF 5415.2 Chu
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