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The new strategic brand management: creating and sustaining brand equity long term. -- 4th ed.

By: Kapferer, Jean-NoëlPublication details: London Kogan Page 2008Edition: 4th edDescription: xv, 560p.: illISBN: 9780749450854Subject(s): BRAND NAME PRODUCTS--MANAGEMENT | MANAGEMENTLOC classification: HD 69.B7 Kap

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Item type	Home library	Call number	Materials specified	Status	Date due	Barcode
MONOGRAPH	CBU-MAIN LIBRARY, KITWE.	HD 69.B7 Kap (Browse shelf(Opens below))		Available		741852

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