The profit impact of marketing strategy project: retrospect and prospects edited by Paul W. Farris and Michael J. Moore
Publication details: Cambridge: Cambridge University Press 2004Description: xvii, 307p.: illISBN: 9780521123457Subject(s): MARKETING--MANAGEMENT | MARKETING--MANAGEMENT--CASE STUDIES | STRATEGIC PLANNINGLOC classification: HF 5415.13 Pro| Item type | Home library | Call number | Materials specified | Status | Date due | Barcode |
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CBU-MAIN LIBRARY, KITWE. | HF 5415.13 Pro (Browse shelf(Opens below)) | Available | 742200 |
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| HF 5415.13 Pri Marketing: basic concepts and decisions | HF 5415.13 Pri Marketing: basic concepts and decisions | HF 5415.13 Pri Marketing: basic concepts and decisions | HF 5415.13 Pro The profit impact of marketing strategy project: retrospect and prospects | HF 5415.13 Rew Introduction to marketing management | HF 5415.13 Rob Marketing | HF 5415.13 Rob Marketing |
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