Quantitative techniques for marketing decisions
Publication details: New York Macmillan 1973Description: xi, 215p. : illSubject(s): MARKETING--DECISION MAKING | MARKETING--MATHEMATICAL MODELS | MARKETING--MANAGEMENT--CASE STUDIES | MARKETING--SIMULATION METHODSLOC classification: HF 5415.135 Jol| Item type | Home library | Call number | Materials specified | Status | Date due | Barcode |
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CBU-MAIN LIBRARY, KITWE. | HF 5415.135 Jol (Browse shelf(Opens below)) | Available | 005640 |
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| HF 5415.135 Dru Strategic marketing: planning and control | HF 5415.135 Dru Strategic marketing: planning and control. (3rd ed.) | HF 5415.135 Gro Marketing | HF 5415.135 Jol Quantitative techniques for marketing decisions | HF 5415.135 Ker Strategic marketing problems: cases and comments. -- 8th ed. | HF 5415.135 Kot Marketing decision making: a model building approach | HF 5415.135 Kot Marketing decision making: a model building approach |
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