Strategic marketing: planning and control. (3rd ed.)
Publication details: Oxford: Butterworth-Heinemann 2008Edition: 3rd edDescription: xvi, 332p.: illISBN: 9780750682718Subject(s): MARKETING--PLANNING | MARKETING--MANAGEMENT | MARKETING--MANAGEMENT--CASE STUDIES | MARKETING--DECISION MAKINGLOC classification: HF 5415.135 Dru| Item type | Home library | Call number | Materials specified | Status | Date due | Barcode |
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MONOGRAPH
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CBU-MAIN LIBRARY, KITWE. | HF 5415.135 Dru (Browse shelf(Opens below)) | Available | 741950 |
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| HF 5415.13 Woo Marketing planning: principles and practice | HF 5415.135 Atk. Strategic marketing | HF 5415.135 Dru Strategic marketing: planning and control | HF 5415.135 Dru Strategic marketing: planning and control. (3rd ed.) | HF 5415.135 Gro Marketing | HF 5415.135 Jol Quantitative techniques for marketing decisions | HF 5415.135 Ker Strategic marketing problems: cases and comments. -- 8th ed. |
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