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Creating powerful brands: the strategic route to success in consumer, industrial and service markets

By: Chernatony, Leslie dePublication details: Oxford: Butterworth-Heinemann 1992Description: xi, 282p. : illISBN: 0750606606Subject(s): BRAND NAME PRODUCTS--MARKETING | BRAND NAME PRODUCTS--PLANNING | BUSINESS | PRODUCT MANAGEMENTLOC classification: HF 5415.15 Che

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Item type	Home library	Call number	Status	Barcode
MONOGRAPH	CBU-MAIN LIBRARY, KITWE.	HF 5415.15 Che (Browse shelf(Opens below))	Available	027333
MONOGRAPH	CBU-MAIN LIBRARY, KITWE.	HF 5415.15 Che (Browse shelf(Opens below))	Available	018150
MONOGRAPH	CBU-MAIN LIBRARY, KITWE.	HF 5415.15 Che (Browse shelf(Opens below))	Available	027334
MONOGRAPH	CBU-MAIN LIBRARY, KITWE.	HF 5415.15 Che (Browse shelf(Opens below))	Withdrawn	027463
MONOGRAPH	CBU-MAIN LIBRARY, KITWE.	HF 5415.15 Che (Browse shelf(Opens below))	Withdrawn	027281
MONOGRAPH	CBU-MAIN LIBRARY, KITWE.	HF 5415.15 Che (Browse shelf(Opens below))	Available	027380

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Previous	HF 5415.13 Rob Marketing	HF 5415.13 Wil Strategic marketing management planning, implementation and control.	HF 5415.13 Wil Strategic marketing management planning, implementation and control.	HF 5415.15 Che Creating powerful brands: the strategic route to success in consumer, industrial and service markets	HF 5415.15 Che Creating powerful brands: the strategic route to success in consumer, industrial and service markets	HF 5415.153 Jon New product development: an introduction to a multifunctional process	HF 5415.153 Jon New product development: an introduction to a multifunctional process	Next

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