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Creating powerful brands: the strategic route to success in consumer, industrial and service markets

By: Chernatony, Leslie dePublication details: Oxford: Butterworth-Heinemann 1992Description: xi, 282p. : illISBN: 0750606606Subject(s): BRAND NAME PRODUCTS--MARKETING | BRAND NAME PRODUCTS--PLANNING | BUSINESS | PRODUCT MANAGEMENTLOC classification: HF 5415.15 Che

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Item type	Home library	Call number	Status	Barcode
MONOGRAPH	CBU-MAIN LIBRARY, KITWE.	HF 5415.15 Che (Browse shelf(Opens below))	Available	027333
MONOGRAPH	CBU-MAIN LIBRARY, KITWE.	HF 5415.15 Che (Browse shelf(Opens below))	Available	018150
MONOGRAPH	CBU-MAIN LIBRARY, KITWE.	HF 5415.15 Che (Browse shelf(Opens below))	Available	027334
MONOGRAPH	CBU-MAIN LIBRARY, KITWE.	HF 5415.15 Che (Browse shelf(Opens below))	Withdrawn	027463
MONOGRAPH	CBU-MAIN LIBRARY, KITWE.	HF 5415.15 Che (Browse shelf(Opens below))	Withdrawn	027281
MONOGRAPH	CBU-MAIN LIBRARY, KITWE.	HF 5415.15 Che (Browse shelf(Opens below))	Available	027380

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Previous	HF 5415.15 Bak Product policy and management	HF 5415.15 Bur Brand management	HF 5415.15 Che Creating powerful brands: the strategic route to success in consumer, industrial and service markets	HF 5415.15 Che Creating powerful brands: the strategic route to success in consumer, industrial and service markets	HF 5415.15 Dec From brand vision to brand evaluation: the strategic process of growing and strengthening brands. -- 2nd ed.	HF 5415.15 Eya Hooked: how to build habit-forming products	HF 5415.15 His Marketing decisions for new mature products: planning development, and control	Next

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