Global marketing and advertising: understanding cultural paradoxes. (2nd ed.) Marieke de Mooij

By: Mooij, Marieke dePublication details: London: SAGE Publications 2005Edition: 2nd edDescription: xvi, 269p.: illISBN: 978142914765Subject(s): MARKETING--CROSS-CULTURAL STUDIES | MARKETING--MANAGEMENT--CASE STUDIES | CONSUMER BEHAVIOUR--CROSS-CULTURAL STUDIES | ADVERTISING--CROSS-CULTURAL STUDIESLOC classification: HF 5415.127 Moo
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