Global marketing and advertising: understanding cultural paradoxes. (3rd ed.) By Marieke De Mooij
Publication details: Los Angeles SAGE Publications 2010Edition: 3rd edDescription: xviii, 323p.: illISBN: 9781412970419Subject(s): ADVERTISING--CROSS-CULTURAL STUDIES | CONSUMER BEHAVIOR--CROSS CULTURAL STUDIES | TARGET MARKETING--CROSS-CULTURAL STUDIESLOC classification: HF5415.127 Mar| Item type | Home library | Call number | Materials specified | Copy number | Status | Date due | Barcode |
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CBU-MAIN LIBRARY, KITWE. | HF5415.127 Mar (Browse shelf(Opens below)) | 1 | Withdrawn | 745017 | ||
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CBU-MAIN LIBRARY, KITWE. | HF5415.127 Mar (Browse shelf(Opens below)) | 2 | Available | 745019 | ||
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| HF 5415.1263 Bre Business-to-business marketing.-- 2nd ed. | HF 5415.1263 Den e-Retailing | HF 5415.1263 Den e-Retailing | HF5415.127 Mar Global marketing and advertising: understanding cultural paradoxes. (3rd ed.) | HF 5415.127 Moo Global marketing and advertising : understanding cultural paradoxes (Fourth edition) | HF 5415.129 Ste Marketing channels. -- 5th ed. | HF 5415.129 Ste Marketing channels. -- 5th ed. |

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