Market-driven management: strategic and operational marketing. -- 2nd ed. Jean-Jacques Lambin in association with Ruben Chumpiyaz and Isabelle Schuiling
Publication details: New York Palgrave Macmillan 2007Edition: 2nd edDescription: xxxvi, 477p.: illISBN: 9781403998521Subject(s): MARKETING--MANAGEMENT--CASE STUDIES | MARKETING--EUROPE | MARKETING--EUROPE--MANAGEMNTLOC classification: HF 5415.12.E8 Lam| Item type | Home library | Call number | Materials specified | Copy number | Status | Date due | Barcode |
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CBU-MAIN LIBRARY, KITWE. | HF 5415.12.E8 Lam (Browse shelf(Opens below)) | 1 | Available | 744459 | ||
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CBU-MAIN LIBRARY, KITWE. | HF 5415.12.E8 Lam (Browse shelf(Opens below)) | 2 | Available | 741845 |
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| HF 5415.12 Bro Working the crowd: social media marketing for business | HF 5415.12 Eur European casebook on principles of marketing | HF 5415.12.E8 Lam Market-driven management: strategic and operational marketing. -- 2nd ed. | HF 5415.12.E8 Lam Market-driven management: strategic and operational marketing. -- 2nd ed. | HF 5415.12 Hal European marketing: readings and cases | HF 5415.12.J3 Mor Cracking the Japanese market | HF 5415.12 Mar Marketing management and strategy: an African casebook |
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