Normal view MARC view ISBD view

Market-led strategic change: transforming the process of going to market

By: Piercy, NigelSeries: The marketing series. Professional development | ; Marketing series (London, England). Professional development.Publication details: Oxford: Butterworth-Heinemann 1997Edition: 2nd edDescription: xiv, 665 p.: illISBN: 0750632852Subject(s): MARKETING--MANAGEMENT | MARKETING--MANAGEMENT--CASE STUDIESLOC classification: HF 5415 Pie

Tags from this library: No tags from this library for this title.

Average rating: 0.0 (0 votes)

Holdings
Item type	Home library	Call number	Materials specified	Copy number	Status	Date due	Barcode
MONOGRAPH	CBU-MAIN LIBRARY, KITWE.	HF 5415 Pie (Browse shelf(Opens below))		1	Available		027288
MONOGRAPH	CBU-MAIN LIBRARY, KITWE.	HF 5415 Pie (Browse shelf(Opens below))		2	Available		028643

Previous							No cover image available	Next
Previous	HF 5415 Pie Market-led strategic change: making marketing happen in your organisation	HF 5415 Pie Market-led strategic change: making marketing happen in your organisation	HF 5415 Pie Market-led strategic change: transforming the process of going to market	HF 5415 Pie Market-led strategic change: transforming the process of going to market	HF 5415 Pri Marketing: concepts and strategies	HF 5415 Pro The marketing casebook	HF 5415 Pro Problems in marketing	Next

Includes bibliographical references and index.

There are no comments on this title.

to post a comment.

Back to results