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Marketing decisions for new mature products: planning development, and control

By: Hisrich, Robert DContributor(s): Peters, Michael PPublication details: Columbus, Ohio: Charles E. Merill 1984Description: xii, 424p. : illISBN: 067520092xSubject(s): NEW PRODUCTS | PRODUCT MANAGEMENTLOC classification: HF 5415.15 His

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Item type	Home library	Call number	Materials specified	Copy number	Status	Date due	Barcode
MONOGRAPH	CBU-MAIN LIBRARY, KITWE.	HF 5415.15 His (Browse shelf(Opens below))		1	Available		005642
MONOGRAPH	CBU-MAIN LIBRARY, KITWE.	HF 5415.15 His (Browse shelf(Opens below))		2	Available		005643

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Previous	HF 5415.15 Dec From brand vision to brand evaluation: the strategic process of growing and strengthening brands. -- 2nd ed.	HF 5415.15 Eya Hooked: how to build habit-forming products	HF 5415.15 His Marketing decisions for new mature products: planning development, and control	HF 5415.15 His Marketing decisions for new mature products: planning development, and control	HF 5415.15 Pes Product management : strategy and organization. (2nd ed.)	HF 5415.15 Pes Product management : strategy and organization. (2nd ed.)	HF 5415.153 Bie Managing innovation within networks	Next

Includes bibliographies and index.

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