What's in a brand
Publication details: New Delhi Tata McGraw-Hill 1998ISBN: 0074632019Other title: building brand equity through advertisingLOC classification: HF 5415.3 Jon| Item type | Home library | Call number | Materials specified | Copy number | Status | Date due | Barcode |
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CBU-MAIN LIBRARY, KITWE. | HF 5415.3 Jon (Browse shelf(Opens below)) | 1 | Available | 029636 | ||
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CBU-MAIN LIBRARY, KITWE. | HF 5415.3 Jon (Browse shelf(Opens below)) | 2 | Available | 029638 | ||
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CBU-MAIN LIBRARY, KITWE. | HF 5415.3 Jon (Browse shelf(Opens below)) | 3 | Available | 029637 |
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| HF 5415.3 How Consumer behaviour | HF 5415.3 How Consumer behaviour | HF 5415.3 Jac Brand loyalty measurement and management | HF 5415.3 Jon What's in a brand | HF 5415.3 Jon What's in a brand | HF 5415.3 Lou Consumer behaviour: concepts and applications. -- 4th ed. | HF 5415.3 Lou Consumer behaviour: concepts and applications. -- 4th ed. |
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