Examining the factors that influence consumer purchase intention of local brands in Kitwe, Zambia / by Aligan Mambwe

By: Mambwe, AliganLanguage: English Publication details: Kitwe : Copperbelt University, 2023Description: x, 104 pages : illustrationsContent type: Text | Media type: Unmediated | Carrier type: VolumeSubject(s): CONSUMER BUYING BEHAVIOUR | CONSUMER BEHAVIOUR | CONSUMER BUYING BEHAVIOUR--ZAMBIALOC classification: CBU-PG THESIS/MAM
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