The mediating role of customer satisfaction on the relationship between brand loyalty and its antecedents : evidence from banking sector / by Esther Kakosa

By: Kakosa, EstherPublication details: Kitwe, Copperbelt University: 2023Description: xiii, 103 pages : illustrationsContent type: Text | Media type: Unmediated | Carrier type: VolumeSubject(s): CUSTOMER SATISFACTION | ANTECEDENTS | BRAND LOYALTYLOC classification: CBU-PG THESIS/KAK | B85107
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includes bibliographical references and appendices

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