The profit impact of marketing strategy project: retrospect and prospects edited by Paul W. Farris and Michael J. Moore

By: Farris, Paul WContributor(s): Moore, Michael JPublication details: Cambridge: Cambridge University Press 2004Description: xvii, 307p.: illISBN: 9780521123457Subject(s): MARKETING--MANAGEMENT | MARKETING--MANAGEMENT--CASE STUDIES | STRATEGIC PLANNINGLOC classification: HF 5415.13 Pro
Tags from this library: No tags from this library for this title.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Home library Call number Materials specified Status Date due Barcode
MONOGRAPH MONOGRAPH CBU-MAIN LIBRARY, KITWE.
HF 5415.13 Pro (Browse shelf(Opens below)) Available 742200

There are no comments on this title.

to post a comment.