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Advertising concepts and strategies /

by Berkman, Harold W | Gilson, Christopher C.

Publication details: New York : Random House 1980Availability: Items available for loan: CBU-MAIN LIBRARY, KITWE. (1) . Collection(s): Call number: HF 5823 Gil.

Consumer behavior : concepts and strategies. (3rd ed.)

by Gilson, Christopher C | Berkman, Harold W.

Edition: 3rd ed.Publication details: Boston, Mass. : Kent Pub. Co 1986Availability: Items available for loan: CBU-MAIN LIBRARY, KITWE. (1) . Collection(s): Call number: HF 5415.3 Ber.

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