Marketing plans: how to prepare them, how to use them

By: McDonald, Malcolm H. BSeries: The Chartered Institute of Marketing/Butterworth-Heinemann marketing series | ; Marketing series (London, England). Professional development.Publication details: Oxford: Butterworth-Heinemann 1999Edition: 4th edDescription: xviii, 578[12]p. : illISBN: 0750641169Subject(s): MARKETING--MANAGEMENT | MARKETING--PLANNING | MARKETING--MANAGEMENT--CASE STUDIESLOC classification: HF 5415.13 Mac
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MONOGRAPH MONOGRAPH CBU-MAIN LIBRARY, KITWE.
HF 5415.13 Mac (Browse shelf(Opens below)) Available 38510

"Published in association with the Chartered Institute of Marketing." -Includes index.

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