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The advertising effect: how to change behaviour

Ferrier, Adam

The advertising effect: how to change behaviour by Adam Ferrier and Jennifer Fleming - Oxford: Oxford University Press 2014 - xix, 234p.: ill.

ISBN: 9780195593921

Subjects--Topical Terms:
ADVERTISING--PSYCHOLOGICAL ASPECTS
INFLUENCE (PSYCHOLOGY)
CONSUMER BEHAVIOR
BRANDING (MARKETING)

LC Class. No.: HF 5822 Fer

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