The advertising effect: how to change behaviour by Adam Ferrier and Jennifer Fleming

By: Ferrier, AdamPublication details: Oxford: Oxford University Press 2014Description: xix, 234p.: illISBN: 9780195593921Subject(s): ADVERTISING--PSYCHOLOGICAL ASPECTS | INFLUENCE (PSYCHOLOGY) | CONSUMER BEHAVIOR | BRANDING (MARKETING)LOC classification: HF 5822 Fer
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Item type Home library Call number Materials specified Status Date due Barcode
MONOGRAPH MONOGRAPH CBU-MAIN LIBRARY, KITWE.
HF 5822 Fer (Browse shelf(Opens below)) Available 748836

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