The advertising effect: how to change behaviour (Record no. 33638)

MARC details
000 -LEADER
fixed length control field 00738nam a2200193 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190122s2014 ||||||||||||||||| || u
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780195593921
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5822 Fer
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ferrier, Adam
245 14 - TITLE STATEMENT
Title The advertising effect: how to change behaviour
Statement of responsibility, etc. by Adam Ferrier and Jennifer Fleming
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Oxford:
Name of publisher, distributor, etc. Oxford University Press
Date of publication, distribution, etc. 2014
300 ## - PHYSICAL DESCRIPTION
Extent xix, 234p.: ill.
350 ## - PRICE (NR) (BK AM CF MU VM SE) [OBSOLETE]
Price 13.95
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element ADVERTISING--PSYCHOLOGICAL ASPECTS
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element INFLUENCE (PSYCHOLOGY)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element CONSUMER BEHAVIOR
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element BRANDING (MARKETING)
995 ## - RECOMMENDATION 995 [LOCAL, UNIMARC FRANCE]
-- CBU-MAIN LIBRARY (Kitwe)
-- 13.95
-- 1
-- AVAILABLE
-- Jan 23, 2019
-- Main Library Open Access Collection
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          CBU-MAIN LIBRARY, KITWE. CBU-MAIN LIBRARY, KITWE.   11/30/2022   HF 5822 Fer 748836 11/30/2022 11/30/2022 MONOGRAPH