Marketing plans: how to prepare them, how to use them
McDonald, Malcolm
Marketing plans: how to prepare them, how to use them - 5th ed. - Oxford: Butterworth-Heinemann 2002 - xix, 630p.: ill. - The marketing series. Professional development Marketing series (London, England). Professional development. .
"Published on behalf of the Chartered Institute of Marketing and the CAM Foundation." -Includes index.
0750656255
MARKETING--PLANNING
MARKETING--MANAGEMENT--CASE STUDIES
MARKETING--MANAGEMENT
HF 5415.13 Mac
Marketing plans: how to prepare them, how to use them - 5th ed. - Oxford: Butterworth-Heinemann 2002 - xix, 630p.: ill. - The marketing series. Professional development Marketing series (London, England). Professional development. .
"Published on behalf of the Chartered Institute of Marketing and the CAM Foundation." -Includes index.
0750656255
MARKETING--PLANNING
MARKETING--MANAGEMENT--CASE STUDIES
MARKETING--MANAGEMENT
HF 5415.13 Mac