MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01800nam a2200313 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
120416s2002 ||||||||||||||||| || u |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0750656255 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415.13 Mac |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
McDonald, Malcolm |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing plans: how to prepare them, how to use them |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Oxford: |
| Name of publisher, distributor, etc. |
Butterworth-Heinemann |
| Date of publication, distribution, etc. |
2002 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xix, 630p.: ill. |
| 350 ## - |
|---|
| -- |
0.00 |
| 490 ## - |
|---|
| -- |
The marketing series. Professional development |
| 490 ## - |
|---|
| -- |
Marketing series (London, England). Professional development. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
"Published on behalf of the Chartered Institute of Marketing and the CAM Foundation." -Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
MARKETING--PLANNING |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
MARKETING--MANAGEMENT--CASE STUDIES |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
MARKETING--MANAGEMENT |
| 710 ## - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
CAM Foundation |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
http://www.loc.gov/catdir/toc/els051/2004556468.html |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
http://www.loc.gov/catdir/description/els051/2004556468.html |
| 995 ## - |
|---|
| -- |
MAIN LIBRARY OPEN ACCESS |
| -- |
0.00 |
| -- |
736411 |
| -- |
CBU-MAIN LIBRARY (Kitwe) |
| -- |
2 |
| -- |
45.00 |
| -- |
HF 5415.13 Mac |
| -- |
2 |
| -- |
AVAILABLE |
| -- |
40253 |
| -- |
Main Library Open Access Collection |
| 995 ## - |
|---|
| -- |
MAIN LIBRARY OPEN ACCESS |
| -- |
0.00 |
| -- |
736412 |
| -- |
CBU-MAIN LIBRARY (Kitwe) |
| -- |
3 |
| -- |
45.00 |
| -- |
HF 5415.13 Mac |
| -- |
3 |
| -- |
AVAILABLE |
| -- |
40256 |
| -- |
Main Library Open Access Collection |
| 995 ## - |
|---|
| -- |
ANNEX COLLECTION (Main Library) |
| -- |
0.00 |
| -- |
736413 |
| -- |
CBU-MAIN LIBRARY (Kitwe) |
| -- |
4 |
| -- |
45.00 |
| -- |
HF 5415.13 Mac |
| -- |
4 |
| -- |
AVAILABLE |
| -- |
40255 |
| -- |
Annex Low-Usage Collection |
| 995 ## - |
|---|
| -- |
ANNEX COLLECTION (Main Library) |
| -- |
0.00 |
| -- |
734739 |
| -- |
CBU-MAIN LIBRARY (Kitwe) |
| -- |
1 |
| -- |
45.00 |
| -- |
HF 5415.13 Mac |
| -- |
1 |
| -- |
AVAILABLE |
| -- |
May 22, 2006 |
| -- |
47915 |
| -- |
Annex Low-Usage Collection |
| 995 ## - |
|---|
| -- |
ANNEX COLLECTION (Main Library) |
| -- |
0.00 |
| -- |
736414 |
| -- |
CBU-MAIN LIBRARY (Kitwe) |
| -- |
5 |
| -- |
45.00 |
| -- |
HF 5415.13 Mac |
| -- |
5 |
| -- |
AVAILABLE |
| -- |
40257 |
| -- |
Annex Low-Usage Collection |
| 999 ## - |
|---|
| -- |
82668 |
| -- |
82668 |