Marketing plans: how to prepare them, how to use them

By: McDonald, MalcolmContributor(s): CAM FoundationSeries: The marketing series. Professional development | ; Marketing series (London, England). Professional development.Publication details: Oxford: Butterworth-Heinemann 2002Edition: 5th edDescription: xix, 630p.: illISBN: 0750656255Subject(s): MARKETING--PLANNING | MARKETING--MANAGEMENT--CASE STUDIES | MARKETING--MANAGEMENTLOC classification: HF 5415.13 MacOnline resources: Click here for electornic version | Click here for electornic version
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MONOGRAPH MONOGRAPH CBU-MAIN LIBRARY, KITWE.
HF 5415.13 Mac (Browse shelf(Opens below)) 1 Available 40253
MONOGRAPH MONOGRAPH CBU-MAIN LIBRARY, KITWE.
HF 5415.13 Mac (Browse shelf(Opens below)) 2 Available 40256
MONOGRAPH MONOGRAPH CBU-MAIN LIBRARY, KITWE.
HF 5415.13 Mac (Browse shelf(Opens below)) 3 Withdrawn 40255
MONOGRAPH MONOGRAPH CBU-MAIN LIBRARY, KITWE.
HF 5415.13 Mac (Browse shelf(Opens below)) 4 Available 47915
MONOGRAPH MONOGRAPH CBU-MAIN LIBRARY, KITWE.
HF 5415.13 Mac (Browse shelf(Opens below)) 5 Available 40257

"Published on behalf of the Chartered Institute of Marketing and the CAM Foundation." -Includes index.

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