Assessing the influence of service quality on bank customer retention ; the mediating role of satisfaction : a case of banks in Zambia

Koota, Mumbuwa

Assessing the influence of service quality on bank customer retention ; the mediating role of satisfaction : a case of banks in Zambia / by Mumbuwa Koota - Kitwe : Copperbelt University, 2023. - x,94 pages : illustrations

includes references


CUSTOMER SATISFACTION
CUSTOMER RELATIONS MANAGEMENT
SERVICE QUALITY

CBU-PG THESIS/KOO