Assessing the influence of service quality on bank customer retention ; the mediating role of satisfaction : a case of banks in Zambia
Koota, Mumbuwa
Assessing the influence of service quality on bank customer retention ; the mediating role of satisfaction : a case of banks in Zambia / by Mumbuwa Koota - Kitwe : Copperbelt University, 2023. - x,94 pages : illustrations
includes references
CUSTOMER SATISFACTION
CUSTOMER RELATIONS MANAGEMENT
SERVICE QUALITY
CBU-PG THESIS/KOO
Assessing the influence of service quality on bank customer retention ; the mediating role of satisfaction : a case of banks in Zambia / by Mumbuwa Koota - Kitwe : Copperbelt University, 2023. - x,94 pages : illustrations
includes references
CUSTOMER SATISFACTION
CUSTOMER RELATIONS MANAGEMENT
SERVICE QUALITY
CBU-PG THESIS/KOO