Basic marketing research. (2nd ed.)

By: Churchill, Gilbert APublication details: Fort Worth : Dryden Press 1992Edition: 2nd edDescription: xxi, 837p. : illISBN: 0030540178Subject(s): MARKETING RESEARCH | MARKETING--MANAGEMENT--CASE STUDIESLOC classification: HF 5415.2 Chu
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One 'statistics command summary' chart inserted.

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