Integrated advertising, promotion and marketing communications By Kenneth E. Clow and Donald Baack
Publication details: New Jersey: Prentice Hall 2002Description: xxvi, 638p.: illISBN: 9780130175786Subject(s): ADVERTISING | MARKETING--MANAGEMENT--CASE STUDIESLOC classification: HF 5415.123 Clo| Item type | Home library | Call number | Materials specified | Status | Date due | Barcode |
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CBU-MAIN LIBRARY, KITWE. | HF 5415.123 Clo (Browse shelf(Opens below)) | Available | 745857 |
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| HF 5415.12.N5 Now Modern marketing for Nigeria | HF 5415.12 Tal Introductory marketing | HF 5415.122 Inf IT in marketing | HF 5415.123 Clo Integrated advertising, promotion and marketing communications | HF 5415.123 Dan Australian and new zealand supplement to accompany advertising and promotion:an integrated marketing communications perspective | HF 5415.123 Ega Marketing communications. (2nd edition) | HF 5415.123 Fil Marketing communications |
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