Principles of marketing: a global perspective Richard J. Semenik, Gary J. Bamossy
Publication details: Cincinnati, Ohio: South-Western 1993Description: xxii, 627p.: illISBN: 0538817143Subject(s): MARKETING--MANAGEMENT--CASE STUDIES | MARKETING--MANAGEMENTLOC classification: HF 5415.13 Sem| Item type | Home library | Call number | Materials specified | Status | Date due | Barcode |
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CBU-MAIN LIBRARY, KITWE. | HF 5415.13 Sem (Browse shelf(Opens below)) | Available | 741180 |
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| HF 5415.13 Ros Distribution planning and control: managing in the era of supply chain management. (2nd ed.) | HF 5415.13 Sch Marketing strategy: a customer-driven approach | HF 5415.13 Sch Marketing strategy: a customer-driven approach | HF 5415.13 Sem Principles of marketing: a global perspective | HF 5415.13 Sha Marketing management | HF 5415.13 She Rethinking business to business marketing | HF 5415.13 Sin Marketing |
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