Strategic marketing management planning, implementation and control. Richard M. S. Wilson; Colin Gilligan
Series: The marketing series. Student | ; Marketing series (London, England). Student.Publication details: Oxford: Butterworth-Heinemann 1997; Oxford: Butterworth-Heinemann 1997Edition: 2nd edDescription: xx, 827p.: illISBN: 075062244XSubject(s): MARKETING--MANAGEMENT--CASE STUDIES | MARKETING--MANAGEMENTLOC classification: HF 5415.13 WilOnline resources: Click here for electornic version | Click here for electornic version| Item type | Home library | Call number | Materials specified | Copy number | Status | Date due | Barcode |
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| HF 5415.13 Wei Marketing | HF 5415.13 Wei Marketing management cases | HF 5415.13 Wil Strategic marketing management: planning, implementation and control | HF 5415.13 Wil Strategic marketing management planning, implementation and control. | HF 5415.13 Wil Strategic marketing management planning, implementation and control. | HF 5415.13 Woo Marketing planning: principles and practice | HF 5415.135 Atk. Strategic marketing |
"Published by Butterworth-Heinemann on behalf of the Chartered Institute of Marketing"--P. [4] of cover. -Includes bibliographical references (p. 791-811) and indexes.
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