The big lie : ... or interpreting your global customer's inner life for profit By Christophe Jouan; Meabh Quoirin; James Murphy
Publication details: Bloomington IN Balboa Press 2014Description: xxiii, 212 pages : illustrationsISBN: 9781452578903Subject(s): CONSUMERS--INFORMATION SERVICES | CONSUMER BEHAVIOUR--FORECASTING | MARKETING--FORECASTINGLOC classification: HF 5415.32 Jou| Item type | Home library | Call number | Materials specified | Copy number | Status | Date due | Barcode |
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CBU-MAIN LIBRARY, KITWE. | HF 5415.32 Jou (Browse shelf(Opens below)) | 1 | Available | 751305 | ||
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CBU-MAIN LIBRARY, KITWE. | HF 5415.32 Jou (Browse shelf(Opens below)) | 2 | Available | 751306 |
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| HF 5415.32 Eas Consumer behaviour: applications in marketing | HF 5415.32 Fit Consumer research methods | HF 5415.32 Fit Consumer research methods | HF 5415.32 Jou The big lie : ... or interpreting your global customer's inner life for profit | HF 5415.32 Jou The big lie : ... or interpreting your global customer's inner life for profit | HF 5415.32 Szm Understanding the Consumer | HF 5415.32 Tur Urban consumer theory |
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