Marketing strategy: a customer-driven approach

By: Schnaars, Steven PPublication details: New York: The Free Press 1991Description: xvi, 319p. : illISBN: 0029279534Subject(s): MARKETING--MANAGEMENT | MARKETING--MANAGEMENT--CASE STUDIES | COMPETITION | STRATEGIC PLANNING--HANDBOOKS, MANUALS, ETCLOC classification: HF 5415.13 Sch
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Item type Home library Call number Materials specified Copy number Status Date due Barcode
MONOGRAPH MONOGRAPH CBU-MAIN LIBRARY, KITWE.
HF 5415.13 Sch (Browse shelf(Opens below)) 1 Available 005634
MONOGRAPH MONOGRAPH CBU-MAIN LIBRARY, KITWE.
HF 5415.13 Sch (Browse shelf(Opens below)) 2 Available 741216

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