Advertising and promotion: an integrated communications perspective By George E. Belch and Michael A. Belch
Publication details: Boston: McGraw-Hill 2001Edition: 5th edDescription: xx, 795p.: illISBN: 9780071180269Subject(s): ADVERTISING | SALES PROMOTION | COMMUNICATION IN MARKETINGLOC classification: HF 5823 Bel| Item type | Home library | Call number | Materials specified | Copy number | Status | Date due | Barcode |
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CBU-MAIN LIBRARY, KITWE. | HF 5823 Bel (Browse shelf(Opens below)) | 1 | Available | 745879 | ||
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CBU-MAIN LIBRARY, KITWE. | HF 5823 Bel (Browse shelf(Opens below)) | 2 | Available | 745878 | ||
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CBU-MAIN LIBRARY, KITWE. | HF 5823 Bel (Browse shelf(Opens below)) | 3 | Available | 745880 |
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