Integrated advertising, promotion and marketing communications By Kenneth E. Clow and Donald Baack

By: Baack, DonaldContributor(s): Clow, Kenneth EPublication details: New Jersey: Prentice Hall 2002Description: xxvi, 638p.: illISBN: 9780130175786Subject(s): ADVERTISING | MARKETING--MANAGEMENT--CASE STUDIESLOC classification: HF 5415.123 Clo
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Item type Home library Call number Materials specified Status Date due Barcode
MONOGRAPH MONOGRAPH CBU-MAIN LIBRARY, KITWE.
HF 5415.123 Clo (Browse shelf(Opens below)) Available 745857

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