Using qualitative research in advertising:strategies, techniques and applications.(2nd ed.) By Margaret A. Morrison [and others]

By: Morrison, Margaret APublication details: Los Angeles SAGE Publications 2012Edition: 2nd edDescription: xv, 218pISBN: 9781412987240Subject(s): ADVERTISING -- RESEARCH | QUALITATIVE RESEARCH | MARKET RESEARCH -- METHODOLOGYLOC classification: HF 5814 Usi
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MONOGRAPH MONOGRAPH CBU-MAIN LIBRARY, KITWE.
HF 5814 Usi (Browse shelf(Opens below)) 1 Available 745156
MONOGRAPH MONOGRAPH CBU-MAIN LIBRARY, KITWE.
HF 5814 Usi (Browse shelf(Opens below)) 2 Available 745157

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