Strategic marketing management: planning, implementation and control

By: Wilson, R. M. S. (Richard Malcolm Sano)Contributor(s): Gilligan, Colin | Pearson, David J | Chartered Institute of MarketingSeries: The Marketing series | ; Marketing series (London, England)Publication details: Oxford Butterworth-Heinemann 1992; Oxford Butterworth-Heinemann 1992Description: xx, 644 p.: illISBN: 0750603291Subject(s): MARKETING--MANAGEMENTLOC classification: HF 5415.13 Wil
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Item type Home library Call number Materials specified Status Date due Barcode
MONOGRAPH MONOGRAPH CBU-MAIN LIBRARY, KITWE.
HF 5415.13 Wil (Browse shelf(Opens below)) Available 027501

"Published in association with the Chartered Institute of Marketing." -Includes bibliographical references (p. 616-634) and index.

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