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		The advertising effect: how to change behaviour by Adam Ferrier and Jennifer Fleming by Ferrier, Adam. Publication details: Oxford: Oxford University Press 2014Availability: Items available for loan: CBU-MAIN LIBRARY, KITWE. (1) . Collection(s): Call number: HF 5822 Fer. Add to cart (remove)
		The authority guide to creating brand stories that sell : smart and simple strategies to make your business irresistible / by Jim O'connor by O'Connor, Jim. Language: English Publication details: Authority Guides, 1988Availability: Items available for loan: CBU-MAIN LIBRARY, KITWE. (1) . Collection(s): Main Library Open Access Collection Call number: HF 5415.1255 Oco. Add to cart (remove)
		No cover image available No cover image available Examining the determinants of brand equity in the Zambian retail banking industry / by Tukiya Tambatamba by Tambatamba, Tukiya. Language: English Publication details: Kitwe: Copperbelt University, 2022Availability: Items available for loan: CBU-MAIN LIBRARY, KITWE. (1) . Collection(s): Special Collections Call number: CBU-PG THESIS/TAM. Add to cart (remove)

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