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Relationship marketing: strategy and implementation Helen Peck; [and others]

by Peck, Helen | Chartered Institute of Marketing.

Series: [CIM professional]Publication details: Oxford: Butterworth-Heinemann 1999Availability: Items available for loan: CBU-MAIN LIBRARY, KITWE. (1) . Collection(s): Call number: HF 5415 Rel.

Total relationship marketing. -- 3rd ed. by Evert Gummesson

by Gummesson, Evert.

Edition: 3rd ed.Publication details: Oxford: Butterworth-Heinemann 2008Availability: Items available for loan: CBU-MAIN LIBRARY, KITWE. (1) . Collection(s): Call number: HF 5415.55 Gum.

Relationship marketing: a consumer experience approach. by Steve Baron, Tony Conway and Gary Warnaby

by Conway, Tony | Baron, Steve | warnaby, Gary.

Publication details: London SAGE Publications 2010Availability: Items available for loan: CBU-MAIN LIBRARY, KITWE. (2) . Collection(s): Call number: HF 5415.55 Bar.

Total relationship marketing

by Gummesson, Evert, 1936-.

Publication details: Oxford Butterworth-Heinemann 1999Other title: from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships- of the new marketing paradigm.Online access: Click here for electornic version | Click here for electornic version Availability: Items available for loan: CBU-MAIN LIBRARY, KITWE. (2) . Collection(s): Call number: HF 5415.55 Gum.

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