The advertising effect: how to change behaviour by Adam Ferrier and Jennifer Fleming
Publication details: Oxford: Oxford University Press 2014Description: xix, 234p.: illISBN: 9780195593921Subject(s): ADVERTISING--PSYCHOLOGICAL ASPECTS | INFLUENCE (PSYCHOLOGY) | CONSUMER BEHAVIOR | BRANDING (MARKETING)LOC classification: HF 5822 Fer| Item type | Home library | Call number | Materials specified | Status | Date due | Barcode |
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CBU-MAIN LIBRARY, KITWE. | HF 5822 Fer (Browse shelf(Opens below)) | Available | 748836 |
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| HF 5821 Lit Readings in advertising: current viewpoints on selected topics | HF 5821 Sch Essentials of advertising strategy | HF 5821 Sch Strategic advertising campaigns | HF 5822 Fer The advertising effect: how to change behaviour | HF 5822 Mar Motivation in advertising | HF 5822 Pac The hidden persuaders | HF 5823 Aak Advertising management |
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