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Managing services marketing

by Bateson, John E. G.

Edition: 3rd ed.Publication details: New York Dryden 1995Other title: text and readings.Availability: Items available for loan: CBU-MAIN LIBRARY, KITWE. (1) . Collection(s): Call number: HF 5415.13 Bat.

Marketing services : competing through quality /

by Berry, Leonard L., 1942- | Parasuraman, A.

Publication details: New York: The Free Press 1991Availability: Items available for loan: CBU-MAIN LIBRARY, KITWE. (1) . Collection(s): Call number: HF 5415.5 Ber.

Marketing plans for service businesses: a complete guide. -- 2nd ed. Malcolm McDonald and Adrian Payne

by McDonald, Malcolm | Payne, Adrian.

Edition: 2nd ed.Publication details: Oxford Butterworth-Heinemann 2006Availability: Items available for loan: CBU-MAIN LIBRARY, KITWE. (1) . Collection(s): Call number: HF 5415.13 Mac.

Selling your services

by Bly, Robert W.

Edition: 1st ed.Publication details: New York Henry Holt 1991Other title: proven strategies for getting clients to hire you (or your firm).Availability: Items available for loan: CBU-MAIN LIBRARY, KITWE. (1) . Collection(s): Call number: HD 9980.5 Bly.

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